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On October 23, 2025, the iconic CaixaForum Madrid hosted another edition of the Premium Real Estate Summit (PREMS), now firmly established as one of Europe’s most influential gatherings for the luxury real estate industry.
Under the theme “Global Thinking. Luxury Living.”, the event brought together leading voices from investment, architecture, development, and brand strategy to discuss how the meaning of luxury is evolving in a rapidly changing world.
A central question guided this year’s discussions: What does luxury mean in the modern real estate landscape?
Once defined by exclusivity and price, luxury today is increasingly shaped by authenticity, sustainability, and emotional connection.
Buyers are not merely looking for property, they are searching for a lifestyle that reflects their identity and values.
Panels such as “Spain 2030 – The Luxury to Come” explored how the Spanish market is adapting to these global dynamics.
Experts examined the rise of international buyer segments, new living concepts, and the growing trend of Branded Residences, which are homes that blend architectural excellence with the prestige and service of a trusted global brand.
Spain’s position in the global luxury property landscape is stronger than ever.
Cities like Madrid and Barcelona continue to attract international investors, while regions such as Marbella and the Costa del Sol have become synonymous with Mediterranean living, stability, and lasting value.
Despite strong demand, supply in the high-end segment remains limited.
This scarcity is pushing developers and investors to focus more on quality, design, and service, rather than size alone, signaling a structural shift toward long-term value creation and lifestyle driven investment.
One of the summit’s recurring themes was the rising importance of trustworthy, value driven brands in global real estate.
In an increasingly international and complex market, strong brands offer credibility, confidence, and continuity, values that resonate deeply with today’s discerning buyers.
As one of the world’s most respected luxury real estate networks, Berkshire Hathaway HomeServices was highlighted as an example of how a brand can bridge global strength and local expertise.
Known for its commitment to integrity, authenticity, and excellence, the company represents the qualities that define the modern era of real estate.
During the event, Bruno Rabassa, CEO of Berkshire Hathaway HomeServices Spain, and Luca Tamburello, Co-CEO of Berkshire Hathaway HomeServices Marbella & Málaga, contributed valuable insights on the role of brand identity, trust, and client relationships in an evolving marketplace.
Their perspectives reinforced a key message of the summit: in luxury real estate, credibility and consistency are the new currency of success.
The Premium Real Estate Summit 2025 made one thing clear: Luxury is no longer just a product, it is a mindset.
It embodies responsibility, sustainability, and emotional depth, all of which define the next chapter of the high-end property market.
Spain stands at the forefront of this transformation, uniting lifestyle, investment opportunity, and cultural richness in a way few countries can.
Brands that remain committed to values, transparency, and long-term vision, like Berkshire Hathaway HomeServices, are poised to lead this new era of meaningful, value driven luxury.
The Premium Real Estate Summit 2025 offered a powerful look into the evolving definition of luxury: one rooted in trust, quality, and authenticity.
As the global market continues to evolve, Berkshire Hathaway HomeServices stands not only as a participant but as a standard bearer of excellence, shaping a future where real estate is not just about property, but about people, purpose, and lasting value.
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