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How does a luxury real estate agency work?

People looking for a luxury real estate agency often wonder how the business stands out from other services, how it works or what tools it uses.

The professionals at Berkshire Hathaway HomeServices Nova Mallorca offer the best service to their clients, give the properties the visibility they deserve and work every day to apply the latest market trends and methods to give them those much-desired viewings.

In order to offer the exclusivity that characterizes it, Berkshire Hathaway HomeServices Nova Mallorca has the following tools:


The best agents and a personal treatment


A real estate agency without excellent agents is not a good real estate agency. That is why in Berkshire Hathaway HomeServices Nova Mallorca we take very seriously the close and personal treatment towards the client. For us, it is very important to maintain exclusivity and an authentic relationship with the client. Each person is different and knowing the details, tastes and concerns of each one of them makes the difference. All this together with the forms, the cultural level and the way of addressing the client will make them take away from all this a unique experience.


A wide range of properties in the best areas of Mallorca


The location of a property is fundamental, and at Berkshire Hathaway HomeServices Nova Mallorca we strive to maintain a very high reputation for the diversity and quantity of luxury properties we offer.

Whether you are looking for rural fincas or seafront properties, you will find it at Berkshire Hathaway HomeServices Nova Mallorca. Luxury real estate agencies choose the best location and the ideal type of property to offer to their clients. Undoubtedly, Berkshire Hathaway HomeServices Nova Mallorca meets this requirement by having properties in such spectacular areas of the island such as Bendinat, Portals, Son Vida, Cala Vinyes or Andratx.


Home Staging


Preparing a house for a visit is not an easy task, although it can be the key to win the buyer’s favor. How to decorate the house? What light to use? Should we move some furniture?... These are just some of the doubts that may arise when you are expecting a visit.

To find answers to all these questions appears the concept of Home Staging, that is to say, "the staging of the house", a way to facilitate the sale or rental of your home making it more attractive and appealing. What was once a simple aesthetic has become one of the most attractive things about a property and, therefore, we must give it the treatment it deserves.

Home staging not only involves cleaning and tidying up, but also paying attention to details and enhancing the most striking features of the property. Everything has to be perfect!


Sensory marketing


Sensory marketing has a certain relationship with Home Staging, as it uses the senses to attract and win the client. Each room of the house is given an essence, a distinct personality that is treated with great delicacy.

Sensory marketing plays with lighting, color, textiles and textures and even floods the rooms with pleasant aromas that encourage them to stay. In this way, customers will not only see a property, but a home where they will imagine themselves having breakfast, chatting in the living room or even enjoying dinner with friends.


Always hand in hand with technology


Technology is part of our life and at Berkshire Hathaway HomeServices Nova Mallorca we take advantage of it to dedicate the best possible treatment to our clientele and give greater visibility to the properties.

At Berkshire Hathaway HomeServices Nova Mallorca we deal with the concept called "proptech", which resorts to tools such as Big Data to create massive and well-structured databases that collect and analise data of properties and clients to offer a more concrete and real valuation and search of a property. Big Data facilitates the process, since the client is already informed and has access to detailed documentation of each property.

Nowadays, it is possible to get an almost real visual idea of a property through renderings and 3D modeling even before the property is finished. The future is already present and Berkshire Hathaway HomeServices Nova Mallorca is not left behind because it is always up to date and uses the new tools to offer its clients an exclusive treatment. That is why we are a luxury real estate agency.

Published: 25 Jan 2022
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