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The Balearics have a great impact on the Fitur fair 2014

FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets. In 2013-confirming the trend towards recovery in the industry- 9,979 exhibiting companies from 167 countries/ regions, 116,157 trade participants and 91,082 people from the general public, met during FITUR to transform leisure into business and business into development. Moreover among the participation figures of note was the presence of 7,212 journalists from 59 countries, a turnout that demonstrates the importance of FITUR on the international circuit of tourism sector events.

The companies define a series of objectives that they wish to achieve through its participation in the event. This year the fair takes place in Madrid and is set out from the 22nd to the 26th of January. For Spain this year's participation in the fair is very important and for the Balearics it is a good way of capturing the tourist's attention. The Balearics are going to use this year's event to recapture the domestic market.They are confident that the five day trade fair, which will be opened by the Crown Prince Felipe and his wife Princess Leticia, is going to provide the perfect opportunity for the region to try and revive its domestic tourism market which has been severely curtailed by the recession.

The stand, which has a nautical feel having been inspired by sails, is going to be interactive using the very latest technologies available in the industry while also showing off the region's gastronomy with a number of the region's top chefs carrying out a series of show cooking displays.

Published: 31 Jan 2014
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